SEO Isn’t Easy- Oh Wait…

SEO is a very valuable discipline in Internet Marketing, helping customers find your site, and only costs you the resources you put to work on it. Most marketers agree that SEO is a discipline that takes constant attention and staying current with technical issues that change daily.

Nope, SEO isn’t getting easier, but at least managing your personal brand online is becoming more accessible to the non-technical. If you’ve ever Googled yourself and seen a mix of your info, other people’s info and really random things, fixing this is now mapped out for you at BrandYourself.com. You don’t have to know much about SEO to improve the ranking of your name in search results- just a lot of clicking, cutting/pasting, and some writing.

Marketers know that SEO is worth it’s weight in gold- actually in sweat. The more effort you put into it, the more it will reward you with higher standings in the results and, following that, quality traffic to your pages. The team at BrandYourself.com has created a free, step-by-step process for associating your name with pages that have positive information about you. You help the tool link to the important sites, press releases, accounts you manage- and you tell it which ones are not you (even though you may share the same name).

How BrandYourself.com helps is by linking all of your social media accounts and 3 important content links to your BrandYourself.com profile page. Rich with keywords from your Bio, links to your Facebook, Twitter, and LinkedIn profiles, BY is serving up a delicious plate of quality information about you on a search-engine friendly page. Taking it a step further, they walk you through ways to ‘boost’ the ranking of your social media profiles with tips like adding a picture, adding a link, or using your whole name in your profile.

If you’re a social media lover and you have digg, delicious, tumblr, blogger, wordpress (etc) accounts, you will be able to connect those as well.

It takes anywhere from 2 to 6 weeks for the search engine spiders to come out and crawl your pages again and populate the data into the results pages but BrandYourself.com has a tracking system in place to prove that their tools work. I can’t wait to see what happens with mine!

Here’s my BrandYourself profile:
http://suzanneappel.brandyourself.com/

Suzanne Appel

(This review is my personal opinion. I don’t know the folks at BrandYourself.com, nor have they given me anything to induce my review. FYI)

The One for One Movement

I’ve started a discussion group on LinkedIn around a topic near to my passions- The early One for One movement. I believe we owe the birth of this idea to TOMS shoes but since then I’ve seen several other companies rise to the occasion in all different categories.

Come on over to the LinkedIn group and share your thoughts!

One for One Philanthropy