Over 15 years working in Internet Marketing on the client and agency sides creating strategies and managing advertising campaigns, budgets, forecasting leads/sales, website and application development, creative/brand design, promotions and analytics.
I have a lot of passion for what I do and am best at working across Internet Marketing disciplines to lead and integrate the company’s multichannel online initiatives. I approach my work with a consulting eye to identify the key success measures and then create strategies to help us arrive there. I’m able to sift through large volumes of information to find the main thesis and direction needed to develop actionable plans.
In my role at WellPoint (Anthem), a Fortune 30 company, I oversee several large initiatives developing marketing plans and designing campaigns with a specific focus on lead generation and sales acquisition through online channels. Previously I was leading the online marketing and e-commerce efforts for Qantas Airways North America.
B2C online marketing, acquisition campaigns, direct marketing, online advertising, promotions, social media, email, website development, campaign planning, loyalty programs, sweepstakes, e-commerce, cause marketing, being busy.