What does it mean to be a Tall Poppy?

Being different. In some countries it’s undesirable. I use to work for an Australian company and we’d hear mention of ‘Tall Poppy Syndrome’. Australia has changed greatly over the last decade but Tall Poppy use to be part of the culture. I had to ask when I first heard it too. The term originated with Aristotle, that’s how old it is. The idea is that a uniform field of poppies is ideal and the ones that are taller than the rest should be cut down. The official term is actually intended to be pejorative.

I feel like this Tall Poppy sometimes- at least I hope I am. Is that odd?

So how is it relevant in this day and age?

I see this in corporate contexts. Say the boss spends $1M on a outside consultant to deliver a finding. The Boss agrees with the finding and cascades it out to the generals and then to the troops. In a corporate culture, the people closest to the the customer, the troops, have no say in the strategy. It would be a rare example to hear about a soldier (keeping with the analogy) who pointed out flaws in the finding and was able to make positive change to the project. Soldiers may be able to affect the implementation, but we do see a higher scrutiny and less tolerance for someone in the ranks to question leadership decisions. The Tall Poppy Syndrome is that feeling that the soldier who makes waves will be scrutinized. That is how it’s been explained to me and how I interpret it.

I’m a passionate person – passionate about my industry and my work ethic. I thrive on making educated leaps, being a first mover, and persistence. I believe that if you haven’t failed, you haven’t tried hard enough. In an environment that favors diplomacy, following protocol and subtlety, you don’t do well being celebratory, insistent, innovative, disappointed, or proud. Some would say that until you reach a certain level you’re best to just tone it down, go with the flow. (It’s the opposite in the start-up environment. The more personally invested you are, the better.)

I’ve worked with my share of battle-worn colleagues who have been put in one box on the org chart and then moved to another box the next year then back again. And with the economic downturn these are the lucky ones to have survived numerous waves of lay offs. Perhaps this has something to do with mellowing of emotions in large corporate environments. And it’s the culture of tan cubicles, layers of management, but mostly keeping your eye on the horizon of long term goals.

My field of Digital Marketing is constantly reinventing itself and it excites me to no end! So being housed inside of a 40k person company has been such a juxtaposition of large and nimble. Working in the corporate environment has made me a better professional and employee. I don’t want to lose the Tall Poppy in me, that entrepreneur. I’m not going to change the way corporations work but I’ve come to understand the perspective. Corporations are built for long, steady progression. But even though we invest ourselves in our work, sometimes at our own personal expense, corporations manage in thousands not by individuals. The loyalty and passion you invest has to be rewarding to you first. Brave the harsh winds, the sun is worth it.

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About Suzanne Appel

Over 15 years working in Internet Marketing on the client and agency sides creating strategies and managing advertising campaigns, budgets, forecasting leads/sales, website and application development, creative/brand design, promotions and analytics. I have a lot of passion for what I do and am best at working across Internet Marketing disciplines to lead and integrate the company’s multichannel online initiatives. I approach my work with a consulting eye to identify the key success measures and then create strategies to help us arrive there. I'm able to sift through large volumes of information to find the main thesis and direction needed to develop actionable plans. In my role at WellPoint (Anthem), a Fortune 30 company, I oversee several large initiatives developing marketing plans and designing campaigns with a specific focus on lead generation and sales acquisition through online channels. Previously I was leading the online marketing and e-commerce efforts for Qantas Airways North America. Specialties B2B and B2C online marketing, aquisition campaigns, direct marketing, online advertising, promotions, ROI marketing, email, website development, online product launches, campaign planning, loyalty programs, sweepstakes, e-commerce, being busy.