SEO Isn’t Easy- Oh Wait…

SEO is a very valuable discipline in Internet Marketing, helping customers find your site, and only costs you the resources you put to work on it. Most marketers agree that SEO is a discipline that takes constant attention and staying current with technical issues that change daily.

Nope, SEO isn’t getting easier, but at least managing your personal brand online is becoming more accessible to the non-technical. If you’ve ever Googled yourself and seen a mix of your info, other people’s info and really random things, fixing this is now mapped out for you at BrandYourself.com. You don’t have to know much about SEO to improve the ranking of your name in search results- just a lot of clicking, cutting/pasting, and some writing.

Marketers know that SEO is worth it’s weight in gold- actually in sweat. The more effort you put into it, the more it will reward you with higher standings in the results and, following that, quality traffic to your pages. The team at BrandYourself.com has created a free, step-by-step process for associating your name with pages that have positive information about you. You help the tool link to the important sites, press releases, accounts you manage- and you tell it which ones are not you (even though you may share the same name).

How BrandYourself.com helps is by linking all of your social media accounts and 3 important content links to your BrandYourself.com profile page. Rich with keywords from your Bio, links to your Facebook, Twitter, and LinkedIn profiles, BY is serving up a delicious plate of quality information about you on a search-engine friendly page. Taking it a step further, they walk you through ways to ‘boost’ the ranking of your social media profiles with tips like adding a picture, adding a link, or using your whole name in your profile.

If you’re a social media lover and you have digg, delicious, tumblr, blogger, wordpress (etc) accounts, you will be able to connect those as well.

It takes anywhere from 2 to 6 weeks for the search engine spiders to come out and crawl your pages again and populate the data into the results pages but BrandYourself.com has a tracking system in place to prove that their tools work. I can’t wait to see what happens with mine!

Here’s my BrandYourself profile:
http://suzanneappel.brandyourself.com/

Suzanne Appel

(This review is my personal opinion. I don’t know the folks at BrandYourself.com, nor have they given me anything to induce my review. FYI)

This entry was posted in eCommerce Marketing, Marketing Strategy and tagged , , , , by Suzanne Appel. Bookmark the permalink.

About Suzanne Appel

Over 15 years working in Internet Marketing on the client and agency sides creating strategies and managing advertising campaigns, budgets, forecasting leads/sales, website and application development, creative/brand design, promotions and analytics. I have a lot of passion for what I do and am best at working across Internet Marketing disciplines to lead and integrate the company’s multichannel online initiatives. I approach my work with a consulting eye to identify the key success measures and then create strategies to help us arrive there. I'm able to sift through large volumes of information to find the main thesis and direction needed to develop actionable plans. In my role at WellPoint (Anthem), a Fortune 30 company, I oversee several large initiatives developing marketing plans and designing campaigns with a specific focus on lead generation and sales acquisition through online channels. Previously I was leading the online marketing and e-commerce efforts for Qantas Airways North America. Specialties B2B and B2C online marketing, aquisition campaigns, direct marketing, online advertising, promotions, ROI marketing, email, website development, online product launches, campaign planning, loyalty programs, sweepstakes, e-commerce, being busy.

4 thoughts on “SEO Isn’t Easy- Oh Wait…

  1. I really like what you’ve done here! I want a blog of my own… But I think you need to update more often.

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