Remembering Howard Goldberg, Qantas

When I think of Howard I think of him more as a friend or family. But he was also my previous boss at Qantas Airways and my mentor. While I was trying to connect with my feelings over his recent passing I started sifting through old files. I ran across a document I wrote nominating Howard for an eXcel Award- a Qantas internal recognition award. I don’t think Howard ever knew I submitted this for him. Politically, I knew it was a long shot so I just didn’t mention it.

Here is that letter circa 2005:

I have had the opportunity to work with many powerful and entrepreneurial managers before and thrive well working with visionaries. But above all other Presidents, Vice Presidents, and CEOs I have followed, Howard Goldberg manages with the most important leadership characteristics.

Customer and Company Loyal: Howard runs the sales and marketing department with the mission of improving our relationships with our partners and customers. He finds ways to reduce strain and barriers that would otherwise hinder our partners’ success. Every contract and project created or overseen by him assures that the company’s best interest is first and foremost. Howard leads by example and it is very easy to see his loyalty to Qantas and his genuine love of his staff, the product and the potential for growth in N. America.

Challenges the staff: Howard doesn’t have to create superficial expectations and milestones for his staff. In his own way of showing his motivation and eagerness to succeed, Howard challenges his employees to achieve increased results and improve our region’s earning potential. He leads through encouragement when he focuses more on what we are doing right than on what we are doing wrong. Consequently, we are all motivated to keep improving and optimize our methods for the good of the company. Personally, Howard takes the time to meet with me and discuss my strengths and foster my career.

Chief Fireman: In the course of every project, problems arise. Howard has a unique ability to not only listen but to also advise the best ways to solve problems. No matter how busy he can get, he always makes time for face-to-face meetings to help us straighten out our business issues. It takes a lot of energy to juggle all the projects and personalities in Sales and Marketing but Howard has proven incredibly adept at being a chief fireman and leading us to find ways to prevent future outbreaks.

Respects Me: Howard lets me do my job the way I know it needs to be done. If I find myself in conflict with a colleague, vendor or policy, I can always ask Howard for advice. No one likes to be micro-managed. By allowing me the latitude to do my job and set my own course, he is actually gaining productivity from me. I feel more invested in my position and work to achieve my personal best with goals that are set very high. The best bosses manage by being very clear about what’s important and what are critical success components of a job or project.

Howard encourages us to stretch and take risks. Taking risks is essential to the field of online marketing. There is nothing ‘tried and true’ for this new and evolving form of marketing. It is only by trying new strategies and media partners that we can test and measure for future success. Great leaders encourage employees to make mistakes (small ones). Even more important, they treat those mistakes as learning opportunities.

Howard recognizes our strengths and thinks of his employees as individuals. He is very supportive and effective at nudging me toward the goals I have set for myself. He praises my work when I am heading in the right direction and is available with helpful advice when I go off the path. He celebrates my success, which makes me more motivated to exceed previous performance.

Has a sense of humor: One of Howard’s most endearing qualities is that, a long time ago, he learned that having a sense of humor is an important survival skill. It is with this optimistic and funny outlook that he guides us through budget cuts and swings in bureaucracy and helps his team weather many situations.

Shares information: In a company that receives directives from head office, it would be easy to feel lost or disconnected from the company’s mission. Howard makes it a priority to continuously communicate pertinent information and elicit our responses and feedback.

Howard comes to work everyday with a refreshing outlook and genuine goal to help Qantas grow revenue and create lasting relationships. He always tries to make customers happy and present Qantas in the most favorable light. It is with great enthusiasm and pride that he leads his team.

Howard has the unwavering respect and admiration of his staff because he has earned it. It does not take 5 years working with him to see that he is a man of his word. Truly most of us hold Howard in such high regard that we follow his decisions and advice and are eager to make his team a success. He is a model boss and a major contributor to the success of Qantas North America. He is an amazing, caring boss who I personally and professionally respect and recommend for an eXcel award.

This entry was posted in Corporate Culture, Observations and tagged , , by Suzanne Appel. Bookmark the permalink.

About Suzanne Appel

Over 15 years working in Internet Marketing on the client and agency sides creating strategies and managing advertising campaigns, budgets, forecasting leads/sales, website and application development, creative/brand design, promotions and analytics. I have a lot of passion for what I do and am best at working across Internet Marketing disciplines to lead and integrate the company’s multichannel online initiatives. I approach my work with a consulting eye to identify the key success measures and then create strategies to help us arrive there. I'm able to sift through large volumes of information to find the main thesis and direction needed to develop actionable plans. In my role at WellPoint (Anthem), a Fortune 30 company, I oversee several large initiatives developing marketing plans and designing campaigns with a specific focus on lead generation and sales acquisition through online channels. Previously I was leading the online marketing and e-commerce efforts for Qantas Airways North America. Specialties B2B and B2C online marketing, aquisition campaigns, direct marketing, online advertising, promotions, ROI marketing, email, website development, online product launches, campaign planning, loyalty programs, sweepstakes, e-commerce, being busy.

11 thoughts on “Remembering Howard Goldberg, Qantas

  1. Thanks for taking your time to write this. I have read this twice. It helps.

  2. I just wanted to thank you again for this post. You really are so sweet as well as thoughtful of others. -S

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