President’s Day 2012: Who’s Your Fav?

Someone asked me who my favorite President is. It didn’t take me long to answer. I love JFK because of all he did for Civil Rights. JFK believed in his core that the freedom our forefathers imagined should include equality for all citizens, even ones that our forefathers didn’t give rights to. JFK knew that this was his challenge to face and that it was critical that he succeed. He made great gains in registering African American voters, appointing African American’s to leadership positions, desegregating the schools and public places and eliminating discrimination in housing. He did this regardless of the anger, strong-arming and danger that accompanied this mission.

During Kennedy’s Inaugural address on January 20, 1961, he said, “All this will not be finished in the first hundred days. Nor will it be finished in the first thousand days, nor in the lifetime of this Administration, nor even perhaps in our lifetime on this planet. But let us begin.”

He wasn’t about the first 100 days and picking low hanging fruit to prove delivery on campaign promises. He wasn’t about posturing.

I started thinking about the similarities between what JFK and Obama faced in their terms. Why was JFK so successful and Obama, not so much? Is it the whole bi-partisan problem?

– JFK helped us stay out of nuclear war with Soviets
– Advanced anti-discrimination laws
– Helped recover from stock market crash of 1962 & drastic unemployment rates

So what’s your opinion on who did it better and why?

Read a poem I wrote about JFK from college!

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About Suzanne Appel

Over 15 years working in Internet Marketing on the client and agency sides creating strategies and managing advertising campaigns, budgets, forecasting leads/sales, website and application development, creative/brand design, promotions and analytics. I have a lot of passion for what I do and am best at working across Internet Marketing disciplines to lead and integrate the company’s multichannel online initiatives. I approach my work with a consulting eye to identify the key success measures and then create strategies to help us arrive there. I'm able to sift through large volumes of information to find the main thesis and direction needed to develop actionable plans. In my role at WellPoint (Anthem), a Fortune 30 company, I oversee several large initiatives developing marketing plans and designing campaigns with a specific focus on lead generation and sales acquisition through online channels. Previously I was leading the online marketing and e-commerce efforts for Qantas Airways North America. Specialties B2B and B2C online marketing, aquisition campaigns, direct marketing, online advertising, promotions, ROI marketing, email, website development, online product launches, campaign planning, loyalty programs, sweepstakes, e-commerce, being busy.

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