Building On Your Strengths

My eyes have been opened. (Dramatic, huh?) I have always believed that I was an introspective person, old enough to know who I am and young enough to know who I want to be. The difference between last week (above) and this week is that I can put my finger exactly on my top 5 strengths.

If you haven’t taken the Strengths Finder 2.0 online test, stop reading this, go to Amazon, purchase the book (which has a unique code allowing you to take the online test). My Marketing department did this as an exercise and over 90% of the team agreed the results were shockingly accurate. What an experiment too! We had many core strengths in common- achievers, analytics, ideation, futuristic- but we also had some interesting outliers like woo, fairness and consistent.

The premise of strength-based research is that success can only be achieved by improving and operating from our strengths. To that end, we cannot become accomplished by trying to improve our weaknesses. It’s a common behavior to say, I’m horrible at xxx, so I’m going to take classes to fix it. The book argues that you can only become competent this way, but not excel. Managers who only focus on weaknesses, like parents, are only creating more problems. By focusing on our strengths we become happier, more engaged and our creativity shines.

See what you think. Open your eyes.

Book description from Amazon:Do you have the opportunity to do what you do best every day? Chances are, you don’t. All too often, our natural talents go untapped. From the cradle to the cubicle, we devote more time to fixing our shortcomings than to developing our strengths.

To help people uncover their talents, Gallup introduced the first version of its online assessment, StrengthsFinder, in 2001 which ignited a global conversation and helped millions to discover their top five talents.

In its latest national bestseller, StrengthsFinder 2.0, Gallup unveils the new and improved version of its popular assessment, language of 34 themes, and much more (see below for details). While you can read this book in one sitting, you’ll use it as a reference for decades.

This entry was posted in Collecting your Passions, Corporate Culture and tagged , , , , , by Suzanne Appel. Bookmark the permalink.

About Suzanne Appel

Over 15 years working in Internet Marketing on the client and agency sides creating strategies and managing advertising campaigns, budgets, forecasting leads/sales, website and application development, creative/brand design, promotions and analytics. I have a lot of passion for what I do and am best at working across Internet Marketing disciplines to lead and integrate the company’s multichannel online initiatives. I approach my work with a consulting eye to identify the key success measures and then create strategies to help us arrive there. I'm able to sift through large volumes of information to find the main thesis and direction needed to develop actionable plans. In my role at WellPoint (Anthem), a Fortune 30 company, I oversee several large initiatives developing marketing plans and designing campaigns with a specific focus on lead generation and sales acquisition through online channels. Previously I was leading the online marketing and e-commerce efforts for Qantas Airways North America. Specialties B2B and B2C online marketing, aquisition campaigns, direct marketing, online advertising, promotions, ROI marketing, email, website development, online product launches, campaign planning, loyalty programs, sweepstakes, e-commerce, being busy.

16 thoughts on “Building On Your Strengths

  1. Thanks so much for giving everyone a chance to discover this great book. I’ve been a fan for years.

  2. Suzanne has been offering me adicve for years. Suzanne finds the the silver lining and the unique perspective.

  3. Hi Brian,

    Did you go to the SF website and view your custom report? They have suggestions of how to leverage your strengths and incorporate them into your career. -Suzanne

  4. My strengths were: Fairness, Relator, Deliberative, Individualization and Input- I have no idea what to make of this.

  5. OK so I bought the book and did the quiz. So so so accurate. I got 3 that were totally right and 2 that were surprises. Thanks for intriducing me to SF. I wish I could take it again.

  6. I thought I would keep the mystery and encourage everyone to find out their own strengths. My top 3 are Positive, Belief and Adaptability. It’s uncanny how true that maps to my character. What are your strengths?

  7. Hey Suzanne, so what were your strengths? Or did you intentionally not say? Ha ha!

  8. Thanks, I’ll check it out. Can never know too much about what makes us unique. It also ranks high on the cool factor to have scientific proof. Have you figured out if it’s a good or bad thing to be different than others on your team? I wonder that too. -BD

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