Safe Baby Products

I’m about to have a baby and enter the world of motherhood. The protective instincts are kicking in and I’m nesting my little heart out. I want the best for this little girl so I started changing the products we use at home for cleaning and my own shampoos, lotions, and deodorant. When I’m snuggling with my baby I want to give her every advantage for a healthy life. (Well, and eczema runs in my family)

And then my eyes were opened. If you’re an ‘ignorance is bliss’ kind of person, maybe you should stop reading now. I hate to ring any alarm bells or send other pregnant women into a tailspin. But here it goes:

You know that lotion you use, the shampoo, the laundry detergent- yep, they probably cause Cancer, birth defects, reproductive issues or are bad for the environment.

I wouldn’t state a problem without also giving you the solution- Cosmetics Database. Search for your current products by brand or category and EWG (the organization who created site) will show you the ingredients, what concerns they are linked to from scientific studies and then, brilliance, they rate the concern level so that you can determine how pure you want to be. A score of 0 is best, for me, over a 2 seemed unnecessary. When there are great products available with quality, clean ingredients, and the prices are only a bit higher, that’s one decision that is easy to make.

Examples:

Johnsons No More Tears Baby Bubble Bath and Wash- rates a 6/10, Health Concern: MODERATE, the red flags on this were related to allergies & immunotoxicity.

Banana Boat Baby Sunscreen Stick, SPF 50 scored a 7/10! HIGH concerns: Developmental & reproductive toxicity, Endocrine disruption, Persistence and bioaccumulation, Multiple, additive exposure sources, Irritation (skin, eyes, or lungs), Contamination concerns, Biochemical or cellular level changes; Other MODERATE concerns: Organ system toxicity (non-reproductive)

This is not OK.

    If these are the ingredients they put in the baby products… why are they considered baby-friendly at all?
    California Baby
    There are some things I didn’t give up, and some things I gave up entirely (like fabric softener sheets)(poison).So what treasures did I find? Some fabulous brands like Weleda, Alba, JASON, California Baby and Avalon. You can price shop them online. But, if you feel immediately compelled- Target is starting to carry some of these more organic, natural brands in their beauty section, health food stores like Whole Foods stock them and try The Vitamin Shoppe. As a general guideline, the fragrance is commonly the problem. If you have a choice between two products, it’s likely the unscented is the healthiest.

    Please consider donating to the EWG to keep this database up to date and a tremendous resource for all.

This entry was posted in Collecting your Passions, Creating a Better World, Observations, Product Marketing and tagged , , , , by Suzanne Appel. Bookmark the permalink.

About Suzanne Appel

Over 15 years working in Internet Marketing on the client and agency sides creating strategies and managing advertising campaigns, budgets, forecasting leads/sales, website and application development, creative/brand design, promotions and analytics. I have a lot of passion for what I do and am best at working across Internet Marketing disciplines to lead and integrate the company’s multichannel online initiatives. I approach my work with a consulting eye to identify the key success measures and then create strategies to help us arrive there. I'm able to sift through large volumes of information to find the main thesis and direction needed to develop actionable plans. In my role at WellPoint (Anthem), a Fortune 30 company, I oversee several large initiatives developing marketing plans and designing campaigns with a specific focus on lead generation and sales acquisition through online channels. Previously I was leading the online marketing and e-commerce efforts for Qantas Airways North America. Specialties B2B and B2C online marketing, aquisition campaigns, direct marketing, online advertising, promotions, ROI marketing, email, website development, online product launches, campaign planning, loyalty programs, sweepstakes, e-commerce, being busy.

4 thoughts on “Safe Baby Products

  1. i always learn something new from your post! My kids like the California Baby and Avalon products. Though Method seems to be creating some great products with fabulous design. You should also mention companies that produce zero waste like Burts Bees.

  2. Right, if you can’t pronounce it you probably shouldn’t put it next to your baby. 🙂

  3. The beauty industry is changing- slowly but surely. Voice of the customer is stronger than ever.

  4. Thanks Suzanne for mentioning us in your artcle. We’re glad to help. We’re adding much more to the organic beauty product lines. And our family is growing. We’ve just added stores in Minnesota, New Mexico, and 5 in Hawaii.

    Vitamin Shoppe
    Customer Care Department
    North Bergen, NJ

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